Pressrelease announcing the DVD/VHS release of Pink Floyd The Wall. From Columbia Records, November 23, 1999.
Pink Floyd - The Wall DVD
In celebration of the 20th anniversary of the original music album, Columbia will release the deluxe DVD Video edition of Pink Floyd - The Wall on December 2.
This landmark motion picture, which was first released by MGM in 1982, was directed by Alan Parker based upon an original screenplay by Pink Floyd founder Roger Waters. The film features exclusive animation by Gerald Scarfe with music produced by Roger Waters, David Gilmour and James Guthrie. The new DVD has been produced with the full cooperation and support of Roger Waters and producer James Guthrie, who created two new soundtracks direct from the original master tapes.
"Pink Floyd - The Wall marks a new chapter in the rapidly expanding DVD music video market" states James Diener, Vice President of A&R / Marketing for Columbia Records. "Columbia is proud to be associated with this historic reissue, which we believe will come to be regarded as a landmark in this important new music genre."
Major Production Effort
Once the project was approved by Roger Waters, an extensive search commenced to locate the best material for use in creating the new DVD master.
From the beginning, it was determined that the DVD would incorporate only the highest quality components and the most state-of-the art production methodology available. Therefore, a new telecine film transfer of the motion picture from the original widescreen interpositive was done in high definition video at the Sony Pictures High Definition Center. This was then downcoverted to create the new master for DVD compression.
The DVD authoring was coordinated by Don Eklund, Vice President of Engineering for the Sony Pictures DVD Center, who also worked closely with the Roger Waters production team to secure audio tapes from the original mags. Pink Floyd technical consultant James Guthrie, one of the film's original music producers, was responsible for restoring, reformatting, and remastering the new 5.1 channel Dolby Digital and PCM stereo soundtracks. The production team also retrieved other elements from the archives that were necessary to complete the reworked audio.
The Sony Pictures DVD Center, under the direction of Storm Thorgerson and James Guthrie, designed new artwork for use in the DVD menus. In addition, Thorgerson interviewed and directed members of the film's original creative team -- including Roger Waters, Alan Parker, Gerald Scarfe and James Guthrie -- to produce an all new retrospective about the motion picture. Furthermore, James Guthrie recorded a running commentary by Roger Waters and Gerald Scarfe which was used to create the DVD's audio commentary.
The disc also features a number of interface enhancements to enrich the end user's experience, including special audio and video content developed specifically for the disc's navigation system. A special audio "test section" is also included to allow enthusiasts to calibrate their surround systems for optimal listening.
The entire project, including DVD compression and authoring, was completed under the direction of the Roger Waters team to insure there was no compromise in either video or audio quality. The completed master was then sent to Sony Disc Manufacturing for DVD replication.
Extensive Marketing Support
To support this extraordinary effort Columbia Records/Columbia Music Video, in cooperation with Sony Electronics, has developed a number of promotional ventures that will be launched in early December.
This includes a series of print advertisements that will run in major entertainment, enthusiast and trade publications. Columbia Records will also conduct a multifaceted radio promotion on AOR stations located in the top 20 markets.
In conjunction with this, special Pink Floyd merchandising displays will be provided to all major music accounts. In addition, a variety of value-added promotions are being planned with key retail national chains.
The definitive DVD edition of Pink Floyd - The Wall will be available on December 2. A repackaged video will also be available on VHS.